Home » Business News: Rolex Seeks To Expand Production With A New Factory In Bulle, Switzerland

Business News: Rolex Seeks To Expand Production With A New Factory In Bulle, Switzerland

Business News: Rolex Seeks To Expand Production With A New Factory In Bulle, Switzerland

Rolex is one of the most integrated watch manufacturers in Switzerland, and its components are, for the most part, produced internally. The Rolex Group employs about 14,000 people worldwide, with about 9,000 of that workforce located in Switzerland. Its world headquarters are situated in Acacias in Geneva, where the watches are developed and assembled while the movements are manufactured in Bienne. The brand’s watch cases and bracelets are produced in Plan-les-Ouates, along with the dials, Cerachrom bezels, and Cerachrom bezel inserts. Finally, the brand’s gemmology and gem-setting expertise is located in Chêne-Bourg. The new location in Bulle will make up a fifth of the luxury watch manufacturer and will employ around 2,000 workers.