David Yurman in UK debut with Watches of Switzerland

US jeweller David Yurman has forged a partnership with Watches of Switzerland Group (WOSG) that will see the American brand’s products sold in the UK via WOSG’s Mappin & Webb Regent Street store and online.

It’s a key step in Yurman’s global expansion plan and starts in July when the Mappin & Webb flagship will carry both the brand’s men’s and women’s collections.

David Yurman will have its own space within the store, the design featuring dark Cardoso and pale Bardiglio marble slabs on the floor, white oak casework, and accents of travertine plus fabric panels.

It comes as WOSG continues to forge alliances with key brands in the watches and jewellery segment, making it one of the most dynamic retailers globally in the category. 

As for David Yurman, it’s also thinking both local and global. Only in recent weeks it opened a new boutique at The Grove in Los Angeles where customers can see the next generation of the brand’s store design, spearheaded by president and chief creative officer and brand president Evan Yurman. 

And in March it announced high-profile model and actress Iris Law and model Fei Fei Sun as its newest global ambassadors, the pair appearing in a series of five campaigns throughout the year.

That followed the January launch of its first-ever Men’s High Jewelry collection, with Michael B Jordan named as its newest global brand ambassador for the debut.

Of the new WOSG link-up, David Yurman said: “London is the perfect location for the next step of our international expansion, continuing in the classical tradition, while we evolve our signature collections, much in same way London, as a city, has shaped its culture over time. This has always been our vision as a close-knit family of designers and storytellers. Being the first American jewellery designers to establish a premiere jewellery brand, it is really gratifying for us to experience how things have developed over the years and how they will continue to shape the future of our creative vision.”

And Evan Yurman added: “Since taking on the position of President of David Yurman in 2021, my focus has been bringing our iconic designs to a new wave of global consumers.

“The opportunity to bring David Yurman to the UK through our partnership with the Watches of Switzerland Group is an exciting step for the brand. The interest and excitement around our brand continues to grow, and increasing our global presence through this partnership was a natural progression for us. The teams at the Watches of Switzerland Group clearly value our rich and unique heritage and share our commitment to creating an inviting, elevated experience for our customers.”