Home » GiG enters Swiss igaming market with new partnership

GiG enters Swiss igaming market with new partnership

Gaming Innovation Group (GiG) agreed a partnership with a land-based and digital casino operator in Switzerland, in a deal that marks its entrance into the country’s igaming market.

Under the agreement, GiG will provide the casino operator, the identity of which was not disclosed, with its player account management platform (PAM), after striking an initial head of terms agreement last month.

The deal will be for an initial period of five years, with the opportunity to be further renewed, and is scheduled to go live in the first quarter of 2024. 

“Given the expanding scope of opportunity for operators in the region, we’re delighted to be entering the Swiss market in partnership with an established land-based brand,” GiG chief executive Richard Brown said.

“Our considerable experience at delivering robust and innovative solutions to retail organisations in highly complex regulated business, continues to help our reputation as a provider of choice.”

GiG has secured a number of partnerships in recent weeks, with the business having struck deals with an unnamed European land-based operator to support its online expansion plans.

The business also agreed a deal to provide its platform solution to Joy Enterprise’s Playr.bet brand in Latin America.

In addition, this week GiG completed its acquisition of affiliate websites Askgamblers.com, Johnslots.com, Newcasinos.com and a number of smaller domains from Catena Media.