Home » Sports Retail Study 2022 | Deloitte Switzerland

Sports Retail Study 2022 | Deloitte Switzerland

Sports Retail Study 2022 | Deloitte Switzerland

Jogging, fitness and swimming remain the most popular sports among active people in Europe. During the pandemic, physical activity decreased – probably temporarily – among active people, whilst the preference for online shopping increased in the same time frame. The industry is currently being shaped primarily by the digitalisation of the shopping experience and the process steps in the supply chain, as well as by efforts to increase sustainability, which are being embraced by consumers. This is also reflected in the unabated interest by investors in sporting goods companies in German-speaking countries. For the English-language Sports Retail Study 2022, which examines sports and sports consumption behaviour, Deloitte surveyed a total of 9,500 people from 19 European countries. In the two-part study, we look at the consumer and provider perspectives separately.