Switzerland Tourism (ST) has announced Livio Goetz to head up the GCC market, taking over from Matthias Albrecht who is the new director for the Nordic countries.
After four years in Sydney, Goetz will relocate to Dubai where his office also oversees Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the United Arab Emirates.
Goetz will begin the new role 1 July 2023, leading five staff.
“With his broad and long-standing international experience, Livio Goetz is the right person for this priority market,” head of markets east, Switzerland Tourism, Simon Bosshart, said.
“I am delighted to hand over our office in Dubai to the capable hands of this tourism expert and marketing specialist.”
Goetz’s current tenure in the Australian and New Zealand office has been successful, recently reporting figures up to 7.8 per cent higher than the record year 2019 in January.
“Navigating ST through a global pandemic has been challenging, but the team managed to maintain its relationships with the AU/NZ travel industry and the numbers show that recovery is well under way,” Goetz, said.
His predecessor is yet to be announced.