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Switzerland unveils a ‘brand’ new look – ET BrandEquity

Switzerland unveils a ‘brand’ new look – ET BrandEquity

Almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. The new, digital and modern brand world stands for Switzerland’s long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization...

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Switzerland tourism embraces change: introduces ‘Switzerland’ brand to redefine tourism for a new generation

Switzerland tourism embraces change: introduces ‘Switzerland’ brand to redefine tourism for a new generation

After nearly three decades of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of merely a logo, Switzerland is, for the first time, adopting a comprehensive tourism brand world with “Switzerland.”Switzerland Tourism (ST) is the new image out to the world. The new, digital, and modern brand world embodies Switzerland’s...