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Switzerland unveils a ‘brand’ new look – ET BrandEquity

Switzerland unveils a ‘brand’ new look – ET BrandEquity

Almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. The new, digital and modern brand world stands for Switzerland’s long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization...