Almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. The new, digital and modern brand world stands for Switzerland’s long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization...
Tag: Hospitality
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Switzerland’s Valora separates foodservice leadership to grow B2C and B2B sales
The Caffè Spettacolo, BackWerk and Ditsch operator has promoted Sebastian Kayser to CEO of Food Service B2C with responsibility for its five food and beverage brands, while Sebastian Gooding will lead its wholesale business as CEO of Food Service B2B Valora’s food brands include pretzel chain Ditsch (pictured) and coffee shop Caffè Spettacolo | Photo credit: Valora Group ...