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Switzerland unveils a ‘brand’ new look – ET BrandEquity

Switzerland unveils a ‘brand’ new look – ET BrandEquity

Almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. The new, digital and modern brand world stands for Switzerland’s long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization...

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Switzerland tourism embraces change: introduces ‘Switzerland’ brand to redefine tourism for a new generation

Switzerland tourism embraces change: introduces ‘Switzerland’ brand to redefine tourism for a new generation

After nearly three decades of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of merely a logo, Switzerland is, for the first time, adopting a comprehensive tourism brand world with “Switzerland.”Switzerland Tourism (ST) is the new image out to the world. The new, digital, and modern brand world embodies Switzerland’s...

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Kajal Aggarwal shares dreamy pictures from the Swiss town of Interlaken

Kajal Aggarwal shares dreamy pictures from the Swiss town of Interlaken

Switzerland has been a top destination for noted film stars and celebrities to ring in the Christmas – New Year holiday season. Now, South Indian diva Kajal Aggarwal, who is currently enjoying vacation in the country has been dropping dreamy pictures from the beautiful Swiss town of Interlaken, on her social media page. In one...