This Is How Switzerland Aims To Avoid Overtourism And Crowds. Credit: Canva While tourism is a significant economic driver for many countries around the world, there are significant downsides of excessive tourist influx as well. And Switzerland, a key destination for travellers around the world, is keen to manage tourist influx. Their solution? Shifting the...
Tag: Switzerland Tourism
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Switzerland aims to avoid excessive tourism by highlighting the off seasons, promoting offbeat destinations
Switzerland’s tourism agency said Thursday that it was trying to even out the flow of holidaymakers throughout the year to protect the Alpine country from the risks of excessive tourism. (Also Read | World Chocolate Day: 10 best cities for chocolate lovers) Switzerland Tourism said it would seek to highlight the off seasons and promote...
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Switzerland unveils a ‘brand’ new look – ET BrandEquity
Almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. The new, digital and modern brand world stands for Switzerland’s long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization...
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Switzerland Tourism Unveils New Logo
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking the new image out into the world. The new,...
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Switzerland launches a comprehensive tourism brand, “Switzerland”
In 1995, the venerable “Swiss Transport Center SVZ” became today’s national tourism marketing organisation Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the symbol for Swiss tourism advertising for a generation. For many years,...
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When Neeraj Chopra met Roger Federer: Banter, bonhomie and mutual respect
With their fame, success and weighty legacy sitting lightly on their shoulders, it came as no surprise when Roger Federer and Neeraj Chopra gushed about each other during a recent rendezvous, which was marked by mutual respect, admiration, and stories of triumph and dedication. India’s Olympic and world champion thrower Neeraj Chopra meets tennis legend...