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Switzerland unveils a ‘brand’ new look – ET BrandEquity

Switzerland unveils a ‘brand’ new look – ET BrandEquity

Almost 30 years of Swiss tourism advertising under the “Goldflower” banner, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. The new, digital and modern brand world stands for Switzerland’s long-standing tourism promise: nature, hospitality and reliability. In 1995, the Swiss Transport Center SVZ became a national tourism marketing organization...

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Switzerland launches a comprehensive tourism brand, “Switzerland”

Switzerland launches a comprehensive tourism brand, “Switzerland”

In 1995, the venerable “Swiss Transport Center SVZ” became today’s national tourism marketing organisation Switzerland Tourism. At the same time, the common image of tourism in Switzerland was created under the umbrella of a new logo, the “Gold Flower”. This gold flower became the symbol for Swiss tourism advertising for a generation. For many years,...

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Switzerland Tourism honours Neeraj Chopra with plaque at Jungfrau’s Ice Palace | More sports News – Times of India

Switzerland Tourism honours Neeraj Chopra with plaque at Jungfrau’s Ice Palace | More sports News – Times of India

NEW DELHI: India’s Olympic and world champion javelin thrower, Neeraj Chopra, has been commemorated with a plaque at the renowned Ice Palace atop Jungfraujoch, famously dubbed the ‘Top of Europe’, in Switzerland.In recognition of Chopra’s exceptional achievements, Jungfraujoch extended a warm welcome to the sports icon for the unveiling of the commemorative plaque, as stated...

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When Neeraj Chopra met Roger Federer: Banter, bonhomie and mutual respect

When Neeraj Chopra met Roger Federer: Banter, bonhomie and mutual respect

With their fame, success and weighty legacy sitting lightly on their shoulders, it came as no surprise when Roger Federer and Neeraj Chopra gushed about each other during a recent rendezvous, which was marked by mutual respect, admiration, and stories of triumph and dedication. India’s Olympic and world champion thrower Neeraj Chopra meets tennis legend...