Switzerland has become the latest country to hit back at tourists in a bid to protect their rare flowers from being trampled on. Locals have complained of tourists trampling rare alpine plants – such as the edelweiss – in their rush to take selfies in front of the iconic Matterhorn peak. Instagram influencers are particularly...
Tag: tourists
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Switzerland Tourism Unveils New Logo
After almost 30 years of Swiss tourism advertising under the “Goldflower” banner, a new era is dawning. Instead of a mere logo, Switzerland is for the first time adopting a comprehensive tourism brand world with “Switzerland”. ST presented this today in Geneva and is now taking the new image out into the world. The new,...