Boss, the German menswear and womenswear fashion brand, has recently inaugurated Boss Studio, a new pop-up retail space and concept in the heart of Zurich, in Bahnhofstrasse 79, in Switzerland.
Boss Studio, Zurich
The new temporary store aims to host its customers in a new transformative point of sale that can offer an all-encompassing brand experience.
This unique 250-square-meter space hosts Boss menswear, womenswear and accessory collections and recreates the elegant interpretation of a photo studio transformed into a multipurpose boutique thanks to its essential modular furniture.
Boss Studio, Zurich
By entering this store, customers have the opportunity to start a journey of self-discovery, as it has been designed to host special events, exciting workshops and fascinating art installations.
The new pop-up location can be visited for six months, from mid-November 2023 to April 2024, and will become the setting for hosting new customer engagement occasions for the local community.
Boss Studio, Zurich
The Boss Studio was inaugurated with a grand opening and a party on November 16, 2023. Local trendsetters and influencers were invited to celebrate the unique ambience of the Swiss city and the multifaceted new retail space.
ADDRESS
Boss Studio
Bahnhofstrasse 79
Zurich
Switzerland
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